Clean and open. Also means 'style' or 'manner', which is a nice bonus.

What a Japanese person actually thinks
Light and pleasant. The character has a distinctive enclosing shape that reads well at any size. Nothing embarrassing anywhere near it.

Meaning

Literally: wind
Actually: Wind. In compounds it also means style or manner — 和風 (Japanese-style), 洋風 (Western-style).

Scores

Naturalness●●●●●

Very common word.

Coolness●●●●●

Good enclosed structure with the insect component inside. Simple enough to age well, distinctive enough to be interesting.

Watch out

low風邪 (with a second character) means 'a cold' — the illness. Alone, 風 is unambiguously wind.

On skin

風

Orientation: either

Brush.